“ intelligibly there is some vexation [ by Facebook ] about the penetration Snapchat is getting , ” he explain .
Sorrell reveal that his node at WPP have spent about $ 70 million on Snapchat advertising — he await they ’ll seat $ 5.5 billion in Google advertising this year , and $ 1.7 billion on Facebook .
“ Traditional medium owners themselves could put together an effective third power to counter the duopoly of Google and Facebook , ” Sorrell articulate .
That ’s right traditional culture medium owners — it is up to you to penetrate the market . Now go .
[ Wall Street Journal ]
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