When the marketing coach of a Mini Cooper dealership in Texas heard abouta new pop art exhibitopening at the Dallas Museum of Art , creative marketing managers insure an opportunity to get their quirky vehicles in front of a ready - made , like - minded audience . The exhibit , which observe the art of Andy Warhol and Roy Lichtenstein , among others , open in October of 2015 . The Sewell Automotive franchise range collaborate with the Dallas Museum of Art and the Mini brand for the opening dark company , which featured aMini Cooperwrapped in Lichtenstein - instigate artistic creation and a photo kiosk to help get attendees in an artistic mood .
elevator car franchise marketing events like this one not only get cars in front of the masses , but also make shopping for those car less stressful . Some even take the idea one step further and heighten the actual dealership experience wholly with unique approach to attract raw customer and to make the railroad car - purchasing outgrowth actually fun . Here are some of the best theme out there .
Celebrity Owners
Of course , renown owningcar dealershipsis nothing new . NFL Hall - of - famer John Elway is one of the most successful — he ’s been part of the car business since 1989 . He owned a chain of franchise in Denver , Colorado , for nearly a decade and then sell them for a whopping$82.5 million . Today he owns franchise in California and Colorado . Most recently , actor and one - time rapper Mark Wahlbergannounced he would partnerwith a acquaintance , Jay Feldman , who own a Chevrolet enfranchisement in Columbus , Ohio . The pairannounced in July of 2018that the franchise would be rebrandedMark Wahlberg Chevrolet .
" The Wahlberg brand is all about Americana,“Feldman say in a jam tone ending . " Joining force to sell and inspection and repair Chevrolets with the magnetized draw of the Mark Wahlberg name allows us to do something special for the body politic of Ohio and the greater Columbus orbit . " Who do it how much time ( if any ) Wahlberg will pass there , but some fans of Chevy cars and truck are certain to want an exclusive license crustal plate frame with Marky Mark ’s name on it .
In-house Restaurants and Bars
eatery have been a popular feature article ofIKEA ’s family - friendly furniture stores for quite some time , and car dealerships are arrest in on the act , too . A Ford dealership in Massachusetts , for instance , uncover a young $ 8 million facility that incorporates a full - service eating house dubbedLugNutz Cafe . As masslive.comreported in July of 2018 , the Marcotte syndicate has long offered breakfast on weekends at the franchise and think a eating house was the obvious next step . The LugNutz Cafe was the centrepiece of the dealership’sgrand opening in November 2018 .
TheIsland Lincoln Mercury Land Rover & Jaguar , Merritt Island , Florida , also has a " Carbucks , " and free food at its Tiki Grill Restaurant . ( It also offer membership to a state - of - the - artwork health and fitness Center , library , a retro - style barber store , and play area and television arcade for tiddler . )
Of course if you favour your dining more upscale , franchise likeGalpin Aston Martinin Van Nuys , California , declare oneself single membership for customers . Club Aston includes a full - service Browning automatic rifle , luxuriant seating areas and Aston Martin memorabilia . The members - only lounge also throw proprietor approach to iconic Aston Martin models , like the Aston Martin One-77 .
Exclusive Test Track
One of the most important aspects of buying a car is the tryout drive . But a Chicago - area Subaru franchise has taken the test drive one step further with itsown undivided test track . The 9 - Akka ( 3.6 - hectare ) track was built by the metropolis of Naperville for $ 1.5 million . The city owns the track but offers car dealers memberships so their customers can test - drive cars in a track surroundings . It ’s specially useful for brands like Subaru , which emphasizes the off - route capability its vehicles .
" It allow the penis dealer to properly demonstrate an automobile in a secure surroundings forth from the traffic of our roads , " Alec McKean , the general manager of Gerald Subaru Naperville , said via e-mail . " There are various route precondition such as cobble , high bank testing field , skid pad and a hill ascent to help demonstrate the features of various models . "
Perks, Perks, Perks
Narrowing down who has the skilful fringe benefit is a baffling one . But we establish dealership across the country that are uncoerced to do just about anything to tempt customer . The Fuccillo Automotive Group , which owns 30 dealerships in upstate New York and Florida , has offered customers free , six - day cruise for buying orleasing cars . " Cruise With Huge , " as it ’s dubbed , most recent trip cost possessor Billy Fuccillo acool $ 1.5 millionand sent about 3,200 customers on the Navigator of the Seas in December 2017 to Belize , Cozumel and Grand Cayman island . And that was the 6th cruise packaging .
But there are others : Like the Desert 215 Superstore in Las Vegas , which promises topay your inward airfareif you purchase one of their vehicles . Mastria Auto Group in Raynham , Massachusetts offered a$5,000 rebate to buyersifthe New England Patriots scored a touchdown on a start return in the season ’s possible action game in 2010 . ( And the team did ! ) Thirty - three client got the money . And finally , some dealer , like Sheehy Auto Stores , put their fringe benefit toward respectable deeds . Sheehy Auto Stores ' 23 dealerships in Maryland and Virginia routinely unravel sales promotion that generate money for charity . The American Heart Association is the biggest recipient of the mathematical group ’s efforts , which are estimated to have raisedmore than $ 40 millionin its 50 - year history .
