A duad of years back , Amazon ’s streaming serve , Prime Video , was nowhere to be encounter on Apple ’s pour devices — that is , until late 2017 , when thecompany announcedthat Amazon ’s Prime Video app would finally debut on Apple TV . What broke the standstill ? Well , we finally know .
Emails between Apple ’s Eddy Cue and Amazon CEO Jeff Bezos , released Wednesday during this week’sbig antitrust hearingandreportedbyBloomberg ’s Mark Gurman , bear witness that the administrator agreed to a plenty that would see Amazon Prime Video pay just half of the regular App Store fee . Bloomberg reports that Apple typically take up a 30 % undercut from subscription made through Apple TV using its requital system during an app ’s first year , but Amazon Prime Video agree to pay just 15 % during its first year , agree to theemails . Prime Video get Siri keep as part of the mickle , and Apple accept a 15 % stinger for subscriptions to partner line like Showtime .
Neither Amazon nor Apple straightaway return petition for comment about the e-mail and the unmistakable check that Apple makesextraordinary insurance policy exceptionsfor some apps but not others — an imbalance that has longpissed off developers . Last calendar month , Apple ’s App Store insurance that permit it to take a significant cut of subscriptions sold through its servicecame under fireby the developer behind the electronic mail direction app Hey , a high - stake standoff that eventually saw Appleoverhaul some of its insurance policy .
Photo: Gizmodo
But Apple is still a business , after all — a very large , very sinewy technical school giant . While it would certainly like to have you to conceive it ’s abenevolent monopoly , it ’s still one of the plenteous company in the humans . And clearly , it has no problem pee exception to its own rules in the event that they ’re directly beneficial to Apple . It does not , as Apple ChiefTim Cook saidbefore the House Antitrust Subcommittee on Wednesday , “ cover every developer the same . ”
If you ’re a developer who ’s had issues with Apple ’s policy enforcement , we need to find out from you . you may progress to the generator at[email protected]or tip us anonymously throughSecureDrop .
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