While Facebook ’s stock hascontinued to boomthroughout 2016 , this year has been full of PR nightmares for the world ’s most popular societal connection , which , among other thing , has beenaccused of censorship , grilled by the US Senateandsued by the IRSin recent month . On Thursday , however , that defective press finally became something that could hurt its bottom railway line when word broke that Facebook juiced a key stat to advertisers , inflating it by “ 60 to 80 pct ” for years .
https://gizmodo.com/facebook-stops-september-11th-anniversary-from-trending-1786452119
According to a new Wall Street Journal report , Facebook admit to grossly overestimating its important “ Average Duration of Video view ” metric for two years , only counting video watched for more than three seconds . That might sound like a relatively minor transgression , but pay that seller use that data to direct their ad dollar , the “ 60 to 80 percent ” discrepancy amount to a major fuck up .
https://twitter.com/embed/status/779113932992774144
“ We of late observe an error in the way we calculate one of our video metric , ” said Facebook in a instruction . “ This error has been fixed , it did not impact billing , and we have notified our partners both through our ware dashboards and via sale and publisher outreach . We also rename the metric to make it clearer what we measure . ”
In a memoranda to customer , however , the advertizement company that first start Facebook to break the hardness of the “ error ” thrash the social giant , writing , “ Two years of account high-sounding carrying out numbers is unacceptable . ”
Oh well , there ’s always next class , right ?
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