Ex - RIM CEO Jim Basillie had aradical plan in storethat could have been enough to resuscitate the flat - lining company . But it seems that idea — one that would put the BlackBerry connection on major carrier and devices around the world — was seen as so drastic that it caused enough engagement at the top for Basillie to cut all his tie with the company .
Per Reuters :
Basillie hoped to countenance major wireless companies in North America and europe to put up service for non - BlackBerry devices spread-eagle through RIM ’s proprietary meshing … [it ] would have let carriers use the RIM web to put up inexpensive information plan , limited to societal media and inst messaging , to tempt crushed - tier client to raise from no - frills phone to smartphones .
That would take the pressure off of lip gadget , which consumers are steady losing pursuit in , and put its connection on , for deterrent example , iOS and Android gadget . Meaning , BBM could be available on non - BlackBerry devices . Considering how treacherous iMessage is , this would be quite enticing . The move would have been in wrinkle with advice give to the Canadian fellowship from analysts — sell the off your hardware arm and focus on the software .
So now the pressure is on the BlackBerry 10 launching . Rather than jump onboard with Basillie , EXEC prefer to put all their eggs in the next - generation course of devices .
The former chief executive officer , who had been with the caller since its start in 1985 , was doing the legwork to make this happen , talk up big - wigs from Verizon and AT&T in the U.S. , as well as Vodafone , Deutsche Telekom AG ( which owns T - Mobile ) , and two French and one Canadian carrier .
Mike Lazaridis and fresh - appoint CEO Thorsten Heins vetoed Basillie ’s plan , and it was enough for Basillie to walk out from the party , but hopefully , not a nail in the casket for RIM . [ Reuters ]
BlackBerry
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