In June , Google beganimplementing a new policythat required company running ads with abortion - related keywords to explicitly state whether or not they provide abortion services and then impart a disclosure right away on the advertizing to forestall crisis pregnancy centre from deceiving users . But it come out the policy still allows these dangerously misleading clinics to show up in search termination without that clarifying disclosure .
The policy , which Google foretell in May , apply to advertisers in the U.S. , UK , and Ireland , and was rolled out on all Search ad formats , according to a blog post from the troupe . Google arrogate that it went into effect in June .
The announcement for this new ad policy come shortly after it was let out thatGoogle had award about $ 150,000to Catholic nonprofit Obria Group as part of the search giant ’s Ad Grants broadcast . The anti - abortion not-for-profit ’s stated deputation is to aim “ abortion - given women , ” and Google in effect give it the tools and product needed to blow up this military mission and reach more hoi polloi .
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For instance , if someone is n’t positive they are significant , they are probable to research for pregnancy - related terms which might not include the term “ abortion . ” When Gizmodo searched for “ miscarriage clinic New York ” , the revelation showed up beneath the ad . But when we explore for “ maternity ultrasound New York , ” there were no disclosures on the ads . When the Guardian used the term “ abortion ” in its search , a yourabortionchoice.org ad showed up with the revealing that it does not provide abortions . A search for “ free pregnancy mental testing ” also pulled up the same ad , but without the revealing . The website is reportedly run by Heroic Media , which state that it want to “ bring through life history from miscarriage . ”
If a crisis pregnancy center shows up for these types of searches , women with an unwitting maternity might still be guide into a clinic that does n’t put up abortion services and will lie to them in rescript to preclude them from try them .
“ They are trying to turn up and populate those hunting so that in a face - to - face word they can essay to convert a woman to not have an abortion , include through ultrasounds or ply false selective information about health and safety concerns , ” Alice Huling , counselling at the political campaign for Accountability , told the Guardian , referring to crisis maternity centers and the fact that women might be searching for “ generic ” information around unwitting pregnancy options .
We have turn over out to Google for comment on what abortion - related keywords searches show the ad revealing , and why all advertisers who use and received certification under this new insurance policy do n’t always show the ad disclosure regardless of the hunt condition .
The latter would effectively solve what the Guardian qualify as a “ loophole ” in this system — if all advert for clinic and crisis maternity center just always have the revelation regarding whether they do or do not provide abortion services , then user would always be informed as to what their option are available to them . By contract these revelation to only searches with the discussion “ abortion ” in them , Google ’s new advert insurance policy is a weak offense to keep these misleading clinics from get hold of their targets .
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