Google is planning to pluck out a fresh system in which it aid news publishers zero in on likely ratifier in commutation for a revenue split — but the hunting giant says the feature is not anywhere near sack .
The search giant has reportedlybeen in talkswith major news organisation for some prison term about the possibility of enforce data similar to that which it currently uses to place online ads to help the spiritualist customize subscription offers . In an audience with theFinancial Times , Google ’s news chief Richard Gingras said the tax revenue split in any such model would be much more rewarding to publishers than the company ’s advertising modeling , which gives 70 pct of revenue to websites .
In an e-mail to Gizmodo , Google spokeswoman Maggie Shiels explained the ship’s company hopes to be “ very very generous ” with revenue sharing from subscriptions , but that “ We have n’t make for out these figures . We have to speak to publishers . We have to build up everything . ”
According to Gingras , Google does not plan on pursuing a business example like Facebook , which istrying to corral publishersinto offering up subscription via its aboriginal Facebook Instant article format . Since Facebook alreadydrives the vast majorityof social metier traffic to US site , the Instant model has spur fears the internet was endeavor to drive the media further into its walled garden .
“ None of this changes the market economics , multitude will pay for what they esteem , ” Gingras order FT of Google ’s architectural plan .
While it ’s possible such technology could help long - struggling issue find fresh revenue , Google ’s anterior move in the field came with their own caveat — like its “ first snap free ” program to boost the search rankings of sites which offered a minimum number of paywall - free article a twenty-four hours . Google canceledthat program after criticism it was essentially strong - build up publishers into providing free cognitive content . But while many of media ’s current problem arguably have to do with monopolization of their access to readers by technical school giants , digital issue will probably find it hard to become down a instrument which could boost fledgeling subscription numbers .
[ CNET / Financial Times ]
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