Strauss Zelnick , the CEO of Grand Theft Auto publisher Take - Two Interactive , tell CNBC he does n’t recall AI is going to revolutionize how they make video games . “ I would love to say that it ’s going to make things cheaper , ready , better , or easy to make smasher . I do n’t think that ’s the case,”Zelnick said .
Zelnick seem on CNBC ’s Squawk Box to talk about his company ’s quarterly earnings and the impact of AI . Take - Two is a play giant that publishes Grand Theft Auto . GTA Vwas one of the most successful amusement product of all time and Zelnick is looking toGTA VI , which loose next year , to reduplicate that success . It believably will , based on inactiveness alone .
During the interview the hosts ask him how he think AI might change his business . In a world where tech chief operating officer constantly triumph about how AI will hail an age of untold advancements in efficiency , Zelnick ’s response was shockingly measured .
This illustration photo created in Los Angeles, California, on 6 April 2025, shows Rockstar Games' Grand Theft Auto 6 trailer played on computer screens.© Photo by CHRIS DELMAS/AFP via Getty Images
“ The interactive amusement business has been in AI forever . Let me just remind you that AI place upright for artificial word . Which is an oxymoron . There is no such thing . It ’s just a description of a digital toolset and that digital toolset will affect every part of our lives in the path that , when we got smartphones , it affected every part of our lives , ” Zelnick said .
urge on the issue , Zelnick pushed back on the idea that AI would avail anyone make a hit . “ All of our shaft do serve us become more efficient … that said , it ’s lead to become commoditized . Everyone is go to have access to the same tools . That is the history of toolsets . What it means , though , is our creative people will be able to do few mundane undertaking and turn their attention to the really originative task , ” he enjoin . “ The machines ca n’t make the creative decisions for you . ”
It ’s a fresh thing to hear from a game caller CEO . NVIDIA , which sells the GPUs that power a lot of AI products , has promised that forward-looking LLMs and other AI systems can replace writers . At CES in January , the ship’s company demoed an AI bartender in a cyberpunk setting and declared it the future of video recording games . Reviews of the experience , to be generous , were interracial .
Ubisoft is another company going all in on AI . The beleaguered game publisher has a habit of chasing tech trends and making thing consumers do n’t want . Itlauncheda full blown NFT game a few weeks ago to no fanfare whatsoever . One of its AI slant is“Ghostwriter AI”which , it say , will pen NPC barque — the little bits of noise NPCs make as you go past them in the game world — and free writers to concenter on more vivid and originative task .
AIGrand Theft AutoGTA VImachine learningVideo games
Daily Newsletter
Get the best tech , skill , and culture intelligence in your inbox daily .
newsworthiness from the future , delivered to your present .
You May Also Like
