It must be gravel , working for a perfume party and trying to figure out how to market it to net users . Brazilian company Kaiak launch the most awful solution to show people just how good ( I ’m presuming ) their cologne is .
The ad agency working with Kaiak teamed up with 15 internet coffee bar across Brazil , installing mini - printers in the sides of the monitors . When the cyberspace surfboarder clicked on an advertizement streamer promising that the “ salutary sell mankind ’s perfume in the land just changed . Want to try it ? penetrate this banner . IT ’S SCENTED , ” a small composition board perfume tester actually print out of the varan in front of them , with a peeled - off area containing the fragrance .
As you’re able to imagine , the on-line political campaign was a resonant success . The click - through charge per unit on the banner ads was 43 times eminent than the worldwide average , and 10,000 of the perfume tester were distributed through people ’s computer Monitor in just one weekend .
And , Brazil just got a whole lot smellier . [ Black MambaviaTrendspottingviaLitmanLive ]
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