Most viewers who watchThe Blair Witch Projecttoday know thehorror moviewas made with unsung histrion on a shoestring budget . But when it reach field in 1999 , an air of mystique still skirt the production . To lend authenticity to the film ’s “ plant footage ” backstory , the filmmakers forbid the three stars from doing press . Heather Donahue , Michael C. Williams , and Joshua Leonard ( who share names with their characters ) were even listed as deceased on IMDb . One of the most memorable aspect of the improper selling campaign was the web site cobalt - director Eduardo Sánchez built himself .
allot toThe A.V. Club , blairwitch.com was registered when the internet as we know it was still in its babyhood . Sánchez was the only member of the production team with web - edifice expertise , so he volunteered to add the mythology of the movie online .
The web site included flyer show the leave out filmmakers , photos of theirabandoned property , and atimeline of strange eventsfrom Blair Township history . web internet browser could get a taste of the flick by downloadingvideo and audio clipsthat were supposedly recovered from the woods . The website even have bonus material that was n’t used in the movie , like audience with investigator and excerpts fromHeather ’s journal .
As is the pillow slip with the literal movie , the situation ’s low - budget tone works in its favour . Even if you screw the three “ filmmakers ” are actors , the site make it easy to buy into the story of their fade ( especially if you ’re reading it late at nighttime ) . It ’s also a gold mine for intrepid souls craving extraBlair Witchmaterial after seeing thateerie final shot .
The original blairwitch.com is no longer active , which imply you ca n’t log onto the message boards and dissect the movie ’s mysteries like it ’s 1999 . Luckily thearchived versionis accessible via the Wayback Machine , and looks just like it did 23 old age ago . We recommend checking it out indoors — even if you get good Wi - Fi in the haunt forest behind your household .
