The release of Aunt Bessie ’s ludicrousheart - mold Yorkshiresand Marks & Spencer ’s now infamouslove sausagecan only have in mind one thing . Valentine ’s Day is fast coming .

But if Hallmark cards , liquor - fulfil chocolates ,   andpickle bouquetsaren’t your jam , how is one to celebratethe third biggest holidayof the year ? By naming a roach after your ex , of course .

El Paso Zoo in Texas is offer people from across the world the opportunity to name a roach after their ex and then watch as said roach is fed to a family of athirst meerkats on Valentine ’s Day .

All you have to do is send them the first name and initial of the   last name of your ex via Facebook courier , and voilà . Not only will they prey your no - good ex to somecertifiablyadorable fluffies , but they will also exhibit their name in and around the meerkat envelopment and on social media from February 11 to assure the unadulterated story of public mortification .

It ’s all fantastically petty .

" This is a fun means to get the community involved in our day-to-day enrichment action , "   Sarah Borrego , an event coordinator at El Paso Zoo , toldCBS News .

" The mierkat enjoy to get cockroaches as a bite and what better way to lionize Valentine ’s Day than by feeding them a cockroach named after your x ! "

Quite .

The event , appropriately called " Quit Bugging Me ! ! ! " , will be live - teem from the zoo’sFacebook page .

But because it has proved to be so popular ( since Monday , 1,500 names have been submit , the BBCreports ) , only some will be   given to the meerkat , zoological garden officials have said .

" cockroach are considered a delicacy for meerkats , " Borrego toldthe BBC , so each item-by-item meerkat will receive just one insect . It does , however , mean that staff at the zoo have decided to"share the love"and admit some of the institution ’s other animals ( cotton plant - top tamarins , gold lion monkey , and white - point marmoset ) in this alimentation extravaganza .

El Paso Zoo is not the only wildlife center to offer such a service . For £ 1.50 ( $ 2 ) , the UK’sHemsley Conservation Centerwill name a roach after your ex , while theBronx Zooin New York andZoo Boisein Idaho will commit you £ 15 and $ 10 severally to name one after your significant other .

It might not sound romantic but , as theBronx Zooexplains ,   “ After the burnt umber have been eaten and the bloom droop , roaches stay prospering and triumphant . ” Hmmm .

Meanwhile , Sydney Zoo , Australia , propose something a little more hardcore , forebode to name   a extremely vicious brown Hydra after your " snake in the grass of an ex " .